Fight Climate Change, Not Human Nature - From The Observer

Climate change advocates write eloquent op-eds in prestigious newspapers almost every day. They publish books based on mountains of data and compelling arguments. They produce award-winning documentaries. And they hold conferences—a lot of conferences.

While awareness and acceptance of global warming has certainly skyrocketed, scientists wouldn’t ceaselessly issue dire warnings if we were adequately solving the problem. There are two reasons that we aren’t doing everything in our power to save the planet: First, people don’t always behave rationally, and secondly, it’s nearly impossible for people to act outside of their short-term self-interests to achieve long-term, seemingly intangible goals. (Read)

Bradley Tusk